Tag: ILS
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A yearlong strategy that flipped our marketing funnel upside down (in a good way). When I stepped into the role of Digital Marketing Manager, one thing became immediately clear: we had a lot of advertising activity — but not a lot of clarity on what was actually working. Like many growing companies, the marketing mix…
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In an increasingly competitive rental market, having a strong online presence is crucial for attracting and retaining tenants. With majority of renters turning to digital platforms to find their next home, effective online advertising has become a non-negotiable strategy for residential communities. From traditional ILS listings, to paid social media campaigns and hyper-local targeting, leveraging…