Tag: SEO

  • Case Study: Cutting Ad Spend Without Sacrificing Performance

    Case Study: Cutting Ad Spend Without Sacrificing Performance

    A yearlong strategy that flipped our marketing funnel upside down (in a good way). When I stepped into the role of Digital Marketing Manager, one thing became immediately clear: we had a lot of advertising activity — but not a lot of clarity on what was actually working. Like many growing companies, the marketing mix…

  • 5 Signs Your Apartment’s SEO Strategy Is Out of Date

    5 Signs Your Apartment’s SEO Strategy Is Out of Date

    In the ever-changing multifamily landscape, proactively managing search engine optimization (SEO) is crucial for attracting renters to your apartment community. However, outdated SEO practices can hinder your online visibility and lead to missed leasing opportunities. If you’re relying on old-school tactics, it’s time to reassess. Here are five signs your apartment’s SEO strategy is in…

  • The Importance of SEO for Apartment Communities

    The Importance of SEO for Apartment Communities

    In today’s digital age, apartment communities must go beyond traditional paid advertising to attract new tenants. With majority renters searching for apartments online first, having a strong search engine optimization (SEO) strategy is essential for ensuring your property appears in front of potential residents. Here’s why SEO is critical for apartment communities and how you…